The seller's obligation to provide the consumer with material information that is necessary in the circumstances and factual context of the commercial practice to enable the consumer to make a purchase decision. Material information includes, for example, information on the address and identity of the seller, the price including taxes, the right of withdrawal, whether published reviews are verified, etc. This information must be provided in a clear, comprehensible and unambiguous manner and at an appropriate time in order to avoid misleading commercial practices.

The seller is obliged to properly inform the consumer about the use and maintenance of the product, the dangers and risks. The seller shall provide the consumer with written instructions whenever necessary in view of the nature of the product or service sold and the manner and duration of its use. The information in the written instructions must be clear and comprehensible and provided to the consumer on a durable medium (e.g. paper, CD or USB drive, email message). However, the consumer may ask the seller to provide instructions in paper form where it is not unreasonable to do so, for example if he or she buys from a bricks-and-mortar shop because he or she is not technically savvy.

Footwear sold to consumers must be labelled with the materials used in its main parts, namely the upper, lining, insole and sole. This obligation is the responsibility of both the manufacturer and the seller. The manufacturer must provide the details of the main parts of the footwear to the seller or supplier, as appropriate. This obligation is further specified in the implementing regulation, which is Decree No 265/2000 Coll. of the Ministry of Industry and Trade, laying down details on the method of marking footwear with information on the materials used in its main parts.

For online sales, the seller must inform the consumer at the beginning of the ordering process at the latest about the existence of restrictions on delivery (for example, goods cannot be sold to persons under 18 years of age or there is a weight limit for the order) and about the means of payment (for example, that payment can be made in cash, by bank transfer or even by credit card at the checkout).

The information obligation applicable to providers of online marketplaces, who must inform consumers shopping through their platforms well in advance of concluding a contract or placing a binding order on the basis of which parameters the offers displayed to consumers are ranked, and whether the contract will be concluded with a third party who may be the seller (i.e. In this context, information that the consumer does not have the same protection in the case of a non-business seller as he would have if the contract were concluded with an entrepreneur. Last but not least, the provider of the online marketplace is obliged to inform the consumer of his obligations and those of the third party with whom the consumer concludes the contract.